Aiming at the challenge of the package of Chinese traditional painted clay sculpture, the paper aims to propose a method based on the hybrid KANO-AHP-TIOPSIS model to design the package of painted clay sculpture. Taking Tianjin Zhang’s painted clay sculpture as the research object, four design properties including vision, function, emotion, and characteristics are summarized according to the requirements proposed by the buyers for it. With their further refinement, eighteen design elements are given, which are classified into four categories using the user feedback from the KANO questionnaire. Then, the AHP model is used to calculate the comprehensive weight of each design element. Based on the design elements with higher weight, three packaging design schemes of Tianjin Zhang's painted clay sculpture are presented. Without considering irrelevant design elements, the AHP-TOPSIS model is adopted to evaluate the three schemes and one existing package of Tianjin Zhang's painted clay sculpture, which can be used to verify the feasibility of the proposed hybrid model in the packaging design of painted clay sculpture. The evaluation results of the AHP-TOPSIS model show that using the design elements with higher weight selected by the KANO-AHP model, the three packages schemes are superior to the existing package of Tianjin Zhang’s painted clay sculpture proposed in this paper. The hybrid KANO-AHP-TIOPSIS model is helpful to focus on the design elements and objectively evaluate the design schemes when designing the package of Tianjin Zhang’s painted clay sculpture.