The paper aims to study the relationship and demand between subway passenger group and subway advertisement to form a closed loop of good advertising service experience that integrates passenger travel process and subway advertising function system. The supply-demand correspondence between subway passengers' complete journey experience elements and the function, content and communication attributes of spatial advertising was analyzed. The AHCG passenger advertising demand analysis model with four dimensions of "Attribution-Hierarchy-Node-Guidance" was constructed. Combined with the actual conditions of some subway lines in Wuhan, the comprehensive life demands of passengers, such as travel and consumption, were combined with the functional characteristics and setting mode of subway advertisements for reasonable use. The results show that the existing commercial value division of site advertising can not bring more effective help to the use of subway advertising, and the accurate delivery needs to form a multi-dimensional standard to evaluate each site. After the actual investigation and verification of some subway lines in Wuhan, it is believed that this analysis method can be used to correspond the daily needs of passengers, such as travel and consumption, to the development and utilization of subway advertising function and the improvement of setting way, which has certain reference value for subway advertising operation and even the construction of advertising space infrastructure.