The paper aims to integrate people's social relations and material interests in the real world into the virtual parallel world through the digital network, complete the experience beyond the real space and people's real-time interaction in the virtual and real world, and finally form the "meta concept" design development concept of "meta timeliness", "meta integration" and "meta ecology". Based on the concept and development order of "meta universe", this paper makes a case analysis of a domestic "meta universe" game, explores the construction of "meta universe" at the present stage, intervenes the semiotic theory and puts forward the design strategy of "meta concept", so as to construct the primary form stage of meta universe. Under the digital network, the interactive connection between man and the virtual world has been further iterated, the "meta universe" has been moved from concept to real experience, and the primary interactive form of the future "meta universe" world has been constructed. It is a surreal interactive experience integrating human daily life and space production. The proposal of the concept of "meta universe" is a new technical requirement and test for the immediacy and experience of people in the virtual space. It is not only an important link in constructing the program experience of "meta universe", but also an important channel to realize the conformity of the virtual world with the near real world.