This paper aims to explore the design method of folk art experience products, so as to help users realize immersive experience, improve their identification with folk art products, and promote the living heritage of folk art.Taking bamboo weaving experience product as an example, we extracts the advantages and pain points of "Wuzhen bamboo weaving" folk art product through user observation, interview and user experience map to propose design strategies for folk art experience product by combining the flow theory and optimize "Wuzhen bamboo weaving" folk art experience product. The design strategy of the folk art experience product is proposed, and the "Wuzhen Bamboo Weaving" folk art experience product is optimized. As verified by user testing, except for features such as meeting modern aesthetics, simplifying the process and modularizing the material tools, the best folk art experience product should have the following design elements:1. hierarchical product selection; 2. refined goal setting; 3. interactive learning form; 4. popularized background knowledge; 5. community-based work sharing.