With the objective of rural ecological environment construction in the context of rural revitalization, the paper explores innovative methods of value co-creation involved in the design of rural waste classification service system. Through the literature, analyze the connotation of value co-creation, expound the influencing factors of value co-creation involved in public service undertakings, and derive the necessity of value co-creation of rural waste classification services and service design elements; use user portraits and user journey maps to explore user needs and pain points, and apply Service blueprint and service system diagram to construct design plan. Based on the theory of value co-creation, sorting out the process of rural waste classification, it is concluded that under value co-creation the rural waste classification has economic value, functional value, social value and ecological value; and based on the four dimensions of ability, interaction, purpose and media, the design elements of each stage are analyzed. Finally, the design strategies are derived based on user research, and the design solutions for classified service platforms and public facilities are developed.Value co-creation involved in rural waste classification enables villagers to actively participate in classification, while other stakeholders can obtain corresponding value experience, which provides new ideas and methods for the innovative design of rural waste classification service system.