The paper aims to explore the expression way of emotional concept in visual communication design. Visual communication design, bearing the functions of information transmission and emotional interaction, has entered every corner of social life and become a hot field. Visual communication design as the research object, this paper starts from the basic concept, introduces the basic principles it follows, discovers the integration of emotional concept and highlights its positive role on visual communication design, proposes many possibilities of the emotion integration, enumerates the value performance of interestingness, integrity and uniqueness, and finally respectively from two aspects of design form and design method discusses the fusion of the two paths to draw a more reasonable way of integration application. The expression language at the emotional level is consistent with the inner needs of contemporary people, and it is the image expression of people's true inner thoughts. The combination of the expression language and visual communication design can promote wonderful and novel visual experience, so that the audience can get interesting experience after tasting.