Design of Cultural and Creative Products Featuring the Tea Horse Ancient Road

LIU Xing-quan, YANG Jun-kun

Packaging Engineering ›› 2022, Vol. 43 ›› Issue (18) : 425-433.

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PDF(3175 KB)
Packaging Engineering ›› 2022, Vol. 43 ›› Issue (18) : 425-433. DOI: 10.19554/j.cnki.1001-3563.2022.18.052

Design of Cultural and Creative Products Featuring the Tea Horse Ancient Road

  • LIU Xing-quan, YANG Jun-kun
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Abstract

To further familiarize the very ancient Tea-horse Road with the majority and to explore more different sides of the multi-cultured Tea-horse Road, we could apply them on the culture creative products in our daily life. This paper goes very deep in researching all sorts of existed culture resources of Tea-horse Road to summarize and get the core value of it. And the author talks about how to use them to design new products and invent some model products based on the research and makes some important breakthroughs. The author also does a lot of research on how to achieve the most balanced point to combine the ancient traditional culture with the modern internet platforms, so it can not only satisfy the demands of customers' material needs, but also provide the inner cultural and spiritual functions. The author also believes the research will provide useful help for the economic and cultural development of local regions, including the integrated development of culture and tourism in Chengdu and Chongqing.

Key words

Tea Horse Ancient Road (Tea-horse Road for short); characteristic cultu ral and creative products; cultural and creative products

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LIU Xing-quan, YANG Jun-kun. Design of Cultural and Creative Products Featuring the Tea Horse Ancient Road[J]. Packaging Engineering. 2022, 43(18): 425-433 https://doi.org/10.19554/j.cnki.1001-3563.2022.18.052
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