The study discusses the influence of aesthetic factors on interface information visualization experience. Through the balanced form of visual recognition experience experiment and symmetric form of visual recognition experience experiment to prove the influence of aesthetic factors on interface information visualization experience. The experimental results show that the positive effects of aesthetic factors on data visualization can be explored from the perspective of neuroaesthetics. The effect evaluation of digital interface visualization experience is complex, and its research content is mainly reflected in the effectiveness of task execution, the usability of visual cognition, and the aesthetics of interface design. The academic community has accumulated a certain amount of research on the effectiveness of operational performance, the cognitive availability and ease of use of information, and many practical experiences have been discussed on the aesthetics of interface design. However, the positive impact of aesthetic factors promoting the improvement of aesthetics on task performance and cognitive load still needs more objective quantitative research.