The work aims to study the ways of visual design and development of Huanglongfu folk legend. The relationship between Huanglongfu folk legend and visual design was analyzed from the perspective of cultural inheritance and development. Combined with the practice of visualizing and developing the representative folk legend "Fulongquan" in Huanglongfu folk legend, the ways to creatively express Huanglongfu folk legend with visual design languages in the new era were discussed, so as to unravel the code of modern visual expression existing between the inheritance and development and the exploitation and utilization of Huanglongfu folk legend. Visualizing and developing Huanglongfu folk legend is an effective means and the inevitable choice to solve its survival and development problem. It could visualize Huanglongfu folk legend by three kinds of ways of symbolized modern image, cultural and creative product and regional product packaging, which is of great significance to inherit Huanglongfu folk legend, realize its rebirth in the era of visual culture, and promote its international development. Meanwhile, it is also helpful to increase people's pride and confidence in their hearts, enhance cultural soft power and promote the construction of socialist cultural power.