Design Practice of Local Cultural and Creative Products under the Rural Revitalization Strategy

LIU Ping-yi, LIU Kai, WU Xiao-yu, LIU Yi-qing, LI Hai-tao, ZHANG Xue-min, QIU Ji-zhong

Packaging Engineering ›› 2022, Vol. 43 ›› Issue (20) : 359-365.

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Packaging Engineering ›› 2022, Vol. 43 ›› Issue (20) : 359-365. DOI: 10.19554/j.cnki.1001-3563.2022.20.043

Design Practice of Local Cultural and Creative Products under the Rural Revitalization Strategy

  • LIU Ping-yi1, LIU Kai1, WU Xiao-yu1, LI Hai-tao1, ZHANG Xue-min1, LIU Yi-qing2, QIU Ji-zhong3
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Abstract

The paper aims to explore the model of cultural creation assisting agriculture under the Rural Revitalization Strategy from the perspective of design, deeply excavate, inherit and innovate the excellent traditional local culture, combine the protection, inheritance and development, give new era connotation to Chinese agricultural civilization and apply it to the design practice in Pinggu District, and help the development of rural primary industry and tertiary industry.The model of cultural creation assisting agriculture is built based on the emotional design theory.

Key words

rural revitalization; cultural and creative products; emotional design; design research

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LIU Ping-yi, LIU Kai, WU Xiao-yu, LIU Yi-qing, LI Hai-tao, ZHANG Xue-min, QIU Ji-zhong. Design Practice of Local Cultural and Creative Products under the Rural Revitalization Strategy[J]. Packaging Engineering. 2022, 43(20): 359-365 https://doi.org/10.19554/j.cnki.1001-3563.2022.20.043
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