Abstract
The elements of design style affect the audience's attention of the screen. The paper aims to conduct a research on audience attention for the emerging design phenomenon of ntal analysis to provide methodological inspiration forempirical research in the design field and design strategies for the promotion of the "new national trend" style. On the basis of deconstructing the design elements of "new national trend" from the three aspects of font, symbol, and color, the reliability and validity of experimental data are determined by factor analysis method, and the eye movement experimental system and the analysis of variance method are used. The two-phase empirical research (unintentional attention and intentional attention) is carried out on the influence of the design elements of the "new national trend" on the audience's attention, and the reasons are analyzed. In the unintentional attention phase, calligraphy, color gradients, high-purity colors, and non-symbols can get a higher degree of attention; in the intentional attention phase, the audience pays more attention to Song Ti , color gradients, high-purity colors, and symbolic symbols. Research is of great significance in increasing the audience's attention to the "new national trend" picture, discovering the influence mechanism of attention, and constructing effective expression of design elements.
Key words
new national trend; elements of style; attention of the audience; eye movement experiment
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OU Xin-ju, CHAO Lu-lu, DU Shuang, JIA Zi-ting.
Influence of the Design Elements of "New National Trend" on the Audience Attention[J]. Packaging Engineering. 2022, 43(20): 402-411 https://doi.org/10.19554/j.cnki.1001-3563.2022.20.048
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