Local governments and tourist organizations attach great importance to the development of cultural tourism products, but it's obvious for the homogeneity phenomenon of cultural tourism products, with weak attractiveness. This paper aims to construct the experiential activities of cultural tourism products with narrative situations, to increase their interest, interactivity and sense of depth, and significantly improve tourists' satisfaction and acceptance of cultural tourism products. The general methodology of "discovery-analysis-solution" is applied to seek the design innovation of cultural tourism products. Specifically, it describes the difficulties faced by cultural tourism products in the existing market with the methods of observation and induction, discusses the possibility of using narrative situations to carry out the design innovation, and makes a more detailed interpretation for the different dimensions contained in the construction of narrative situations. The construction of narrative situations is a systematic and orderly activity, which must be demand- oriented, and be based on the narratives of the products. What's more, the micro-systems such as the psychological effects in the process of experience, brand effect, pricing, natural and man-made environments, quality of products and services, together with cultural radiation, and promotion, must all be correlated to join force for better experiences and higher perceptions of the products.