In order to ensure the accurate screening of cultural elements and the objective evaluation of creative schemes in the development of gold foil cultural and creative products, this paper presents a design method for gold foil cultural and creative products based on a fuzzy analytical hierarchy process, that is analyzed and verified through design practice, so as to provide model reference and strategic suggestions for the development of gold foil cultural and creative products. Firstly, the focus group method was used to divide two groups of evaluation indexes according to the design sequence, a set of comprehensive evaluation system was created, and the weight of each index was established based on analytic hierarchy process; secondly, the cultural elements were summarized by KJ method and screened based on fuzzy comprehensive evaluation; then, the creative design was carried out around the cultural elements by using the method of case reference and factor extraction; finally, all evaluation indexes were combined to evaluate and optimize all design schemes based on fuzzy comprehensive evaluation. Through the application of fuzzy analytic hierarchy process, the designers screened out two groups of cultural elements: Twelve Beauties of Jinling" and the special snack in Nanjing, designed two sets of gold foil cultural and creative product schemes of gold foil bookmark and gold foil key ring respectively, and passed the feasibility evaluation and verification. The results show that a development model suitable for gold-foil cultural and creative products has been preliminarily constructed based on fuzzy analytic hierarchy process. In the screening stage of cultural elements, it can help designers accurately sort and establish cultural elements and grasp the core connotation of cultural and creative products; in the creative design stage, it can provide decision suggestions for the design, and provide guarantee for the evaluation and optimization of the design scheme, so as to make the design process more rational and efficient.