The paper aims to explore the emotional design methods of Cangzhou Eight Great Bowls of self-heating food packaging, and open up new ways to inherit regional specialties, with Cangzhou Eight Great Bowls as the research object, and self-heating food as the starting point. Through the analysis of the regional culture of Cangzhou, the paper introduces the development status of Cangzhou Eight Great Bowls. The new consumption hotspot "self-heating food" is integrated into Cangzhou Eight Great Bowls and the importance of packaging design is proposed. In-depth study of the three-level theory of emotions and build emotional design process based on regional culture. Provide design basis through regional cultural gene extraction and self-heating product market analysis, and then guide specific Cangzhou Eight Great Bowls of self-heating food packaging design practices from the instinct, behavior, and reflection levels. Through design practice, the packaging design of Cangzhou Eight Great Bowls self-heating food completely highlights the Cangzhou regional culture, fully meets the needs of users and the market, and promotes the inheritance of Cangzhou Eight Great Bowls and the spread of regional culture, making it a model of a new way of inheriting regional specialties.