Abstract
This paper aims to explore the effective application of woodcut prints in packaging design. Based on the unique artistic characteristics of wood taste, knife taste and trace taste of woodcut print, this paper analyzes the close relationship between woodcut prints and packaging design, summarizes and demonstrates the relationship between them, and explores deeper applications. Taking the knife language, color and humanistic care of the woodcut as three key breakthrough points, this paper specifically analyzes the application of woodcut in packaging design, deeply excavates the conjuncture and scientific application methods, and finds out relevant representative examples. There are many similarities and characteristics between woodcut prints and packaging design. The combination of the two has pioneered the development of the thinking ability of modern packaging design. It not only helps packaging design to achieve a more unique visual image and a richer accumulation of connotation, but also makes packaging design more in line with people's aesthetic taste, close to people's lives, and greatly enhance the consumer's experience of physical and mental pleasure. It will gain very good market development opportunities, with great application significance and value.
Key words
woodcut print; package design; humanistic care
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GUO Li-juan.
Application of Woodcut Prints in Packaging Design[J]. Packaging Engineering. 2022, 43(22): 372-377 https://doi.org/10.19554/j.cnki.1001-3563.2022.22.042
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