This paper aims to construct and visualize the knowledge map of Oroqen traditional clothing culture. The design is carried out through elements contained in the knowledge visualization, such as the knowledge layer, structure layer, visual layer and user layer. Firstly, the knowledge elements of Oroqen traditional costume culture are excavated through literature research to build its knowledge layer. Secondly, using structural equation model to draw the knowledge atlas of knowledge elements of Oroqen traditional clothing culture, and construct its structural layer. Thirdly, extract design factors from the shape, color, pattern and cultural connotation in the knowledge map to build its visual layer. Finally, the hierarchical analysis method is used to make decisions on the visualization factors and build its user layer. Complementing the advantages of similarity matching and regression clustering of the knowledge map with the advantages of user centered and iterative innovation of design thinking can solve the dilemma of incorrect use, incomprehensibility, weak acceptance and poor experience in the creative transformation of traditional culture.