Innovation and Evolution Mode of Cultural Industry Digitization

LUO Shi-jian, ZHANG De-yin, SHEN Cheng-yi, LU Yang

Packaging Engineering ›› 2022, Vol. 43 ›› Issue (24) : 8-19, 56.

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PDF(7310 KB)
Packaging Engineering ›› 2022, Vol. 43 ›› Issue (24) : 8-19, 56. DOI: 10.19554/j.cnki.1001-3563.2022.24.002

Innovation and Evolution Mode of Cultural Industry Digitization

  • LUO Shi-jian, ZHANG De-yin, SHEN Cheng-yi, LU Yang
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Abstract

The work aims to sort out and analyze the digital development status and progress of China's cultural industry. Based on the deep connotation and value of the cultural industry, how to develop the digitization of cultural industry in China was discussed from the following aspects:the evolution logic of the cultural industry digitization in China, the composition dimensions of the cultural industry digitization, the new development path of the cultural industry digitization, the innovation mode of the cultural industry digitization, and the challenges faced by the cultural industry digitization. The innovation mode of "evolution mode layer & activation media layer & reshaping service layer & expanding business type layer" was constructed, and the digital development path of "digital intelligence reconstruction, prosperity coexistence and great beauty" of cultural industry was elaborated. The development of society and the change of digital technology have promoted the evolution of cultural industry digitization. Industrial digitization is of great significance in promoting the upgrading and value increment of cultural industry, facilitating the healthy and sustainable development of cultural industry, and realizing industrial linkage, integration and win-win situation.

Key words

cultural industry; industrial digitization; innovation mode; development path

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LUO Shi-jian, ZHANG De-yin, SHEN Cheng-yi, LU Yang. Innovation and Evolution Mode of Cultural Industry Digitization[J]. Packaging Engineering. 2022, 43(24): 8-19, 56 https://doi.org/10.19554/j.cnki.1001-3563.2022.24.002
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