Facing the development needs of the data intelligence era, the work aims to develop new tools and platforms based on “big data in the design field” to address the existing problems and empower advanced manufacturing and modern services by analyzing the current situation and challenges of the design service industry. Facing the current "human- physics-information-machine" quadratic space, and based on the research framework of "data-tool-platform-application", with big data in the design field as the main line, a design theory system and business model of "massive data driven-intelligent design decision-cloud creative generation-virtual twin evaluation-cloud ecological flexible manufacturing-accurate marketing" for the whole life cycle twin integration was created to build a design paradigm. And application demonstrations were carried out in six major areas of intelligent interactive products. The design process of intelligent interactive product creative service is upgraded to the direction of digitization and intelligence, which enhances the accuracy and efficiency of digital creativity and design-enabling economic development, helps to form a symbiosis and mutual integration of large, medium and small enterprises, and promotes the sustainable development of production and manufacturing.