As one of the traditional dramas in Jiangxi Province, Gannan Tea Picking Opera has unique characteristics, but the related cultural and creative products are relatively single. The work aims to study the application of visual elements of Gannan Tea Picking Opera in modern cultural and creative products, and enrich the design feasibility elements of Gannan Tea Picking Opera. Gannan Tea Picking Opera was taken as the research sample, and the four visual elements of personas, props, costumes and makeup in the Tea Picking Opera were extracted. The shape, pattern, color and semantics of the typical elements were extracted and summarized respectively to build the visual element model library, and the design methods of deconstruction, reconstruction and reorganization were used to redesign patterns and shapes which were applied to the design case of children's hand drum, a cultural and creative product of Gannan Tea Picking Opera. The feasible ideas of applying visual elements of Gannan Tea Picking Opera to the field of cultural and creative product design were expanded. Analysis, extraction and semantic expression of the visual elements of Gannan Tea Picking Opera not only benefit the dissemination of Gannan Tea Picking Opera, but also provide a new way for designing related cultural and creative products.