This paper aims to explore the development status of industrial tourism cultural and creative products under the background of new industrialization and urbanization by taking Shougang Industrial Park as an example, and to study the design and development strategy of industrial tourism cultural and creative products, and provide new ideas and methods for cultural and creative products to promote the consumption upgrading of industrial enterprises, helping industrial enterprises brand promotion and legacy industrial resources revitalization. Based on the development status of industrial tourism and the role of cultural and creative products in the dissemination of industrial culture, this paper uses the Pierce symbolic ternary relationship theory to deeply explore the relationship between the structural level of industrial tourism culture, the attributes of industrial tourism cultural and creative products and user emotional cognition, constructing the design and development model of industrial tourism cultural and creative products in Shougang Park, and analyzing the differentiation and diversification of industrial tourism cultural and creative products, which is an effective way to derive its characteristics and increase cultural and economic benefits for industrial enterprises. This paper is committed to the innovative research of industrial tourism cultural and creative products, promoting the development of industrial tourism, providing practical ways for industrial enterprises and regional cultural dissemination, bringing users a unique emotional experience, and making high-impact and practical research suggestions for research in this field.