The work aims to explore the application strategy of Zen culture in the design of souvenirs and design a tea set with Zen cultural connotation.The construction of the artistic conception of Zen culture was analyzed from three aspects:shape, texture and color to determine the formal characteristics of the Zen cultural souvenirs. The modeling design of the Zen cultural souvenirs was analyzed from three emotional levels of instinct, behavior and reflection so that "Zen" and "Art" could be combined in product design. Through user research, the cultural factors were extracted from Zen culture as the elements of modeling design, and the weight of user needs for Zen cultural factors was calculated by AHP. The cultural factors with higher weight values were used as the important basis for the innovative design of the final souvenir modeling. The design of Zen cultural souvenirs integrates excellent traditional elements and modern aesthetics and reasonably infiltrates traditional art into modern product design language, thus promoting the integration of humanities and art, improving the value of cultural and creative brands and spreading and inheriting Chinese culture.