The work aims to explore the significant dynamic role of service design in government services reform and the corresponding implementation strategies by sorting out and analyzing the implementation strategies of design-driven government services. The research ideas, architecture research, and experience essentials of the user experience were sorted out. In combination with the typical case of one-stop service model in the government services reform of Zhejiang Province, the analysis was carried out from three aspects of government services such as the design of the service delivery level, the service design result and the design of value creation level to further discuss the dynamic role of design service in government services reform. In the government services reform, the service design, as a key form of design drivers, plays a significant role in reforming user experience and improving services and evaluating and optimizing public services and impacts through closed-loop monitoring. In the government services reform, it is proposed to conduct a study on the government services experience from the user level, contact level, data level, and decision-making level to evaluate the impact of service design on the dissemination of accurate messages, the value of public participation mechanism and the design of service evaluation mechanism in the government services reform.