This paper aims to explore the design strategies of products for the elderly in the context of interactive design. At present, the number of the elderly population is increasing, the proportion is rising rapidly, the aging rhythm is accelerating, the elderly consumer market is becoming increasingly large, and a variety of products suitable for the elderly emerge in endlessly. Based on the situation, the article first analyzes the growth speed and present situation of the elderly in China, summarizes their inner needs and mental state, and then leads to consumer psychology and behavioral characteristics of them, finds out their practical needs for practicality, convenience, nostalgia and emotional compensation, and on this basis, extends to explore the design of products for the elderly under the influence of these needs in practical, interactive and emotional design attempts. Thus to summarize the design ideas and countermeasures that can better meet the interactive needs of the elderly consumers. In conclusion, the design and production of products for the elderly should take the actual needs of the elderly as the starting point, and emphasize the interaction. Such genuine products can greatly satisfy the physiological and aesthetic needs of the elderly, and provide them with better experience and psychological comfort.