With a long artistic history, Yangzhou jade carving is renown as a precious national intangible cultural heritage, as well as a crucial carrier for inheriting of Chinese culture. However, the craftsmanship has gradually disappeared in the jade carving industry in recent years. Yangzhou jade carving is confronting with severe survival crisis. It is a major challenge for the inheritance and development of Yangzhou intangible cultural heritage industry in terms of how to inject the concept related to traditional jade carving production with the handicraft attributes related to agricultural society into the contemporary society to promote living inheritance of the intangible heritage culture of Yangzhou jade carving. From the perspective of cultural protection, inheritance and innovation, the development history of Yangzhou Wantou jade carving was sorted out and summarized, the regional features of Yangzhou "Original Wantou" were concluded, the connotation of craftsmanship related to "Yangzhou craftsman" was mined, the intangible cultural heritage of Yangzhou jade carving was designed and developed in combination with the design for visual narration. By relying on the design techniques and visual language in line with the modern aesthetics and the spirits of the times, the recreation of Yangzhou jade carving was achieved accordingly. The exploration of new mode of modern image narration for living inheritance of Yangzhou jade carving intangible culture can find a new cultural carrier for Yangzhou jade carving in the current social context and provide new thoughts and ideas for protection, inheritance and spreading of intangible cultural heritage.