The work aims to briefly discuss Jinling culture and Jinling festival culture by describing Jinling festival culture, so as to briefly analyze the development history and present situation of Qinhuai Lantern Festival, expound the concept and characteristics of digital gamification of intangible cultural heritage and discuss the possibility that the digital gamification development of intangible cultural heritage can enhance the public's interest and motivation to actively understand and explore cultural heritage with the digital gamification strategy of intangible cultural heritage of Nanjing Qinhuai Lanterns as the research carrier. Through investigation, the first-hand research materials of Nanjing Qinhuai Lanterns such as the development history and production skills were collected to find out the historical culture contained in the traditional skills of the city from a deeper level and the emotional carrier of the digital gamification strategy of intangible cultural heritage, and extract valuable cultural elements by modern design concepts and methods and then transform these elements into design symbols which were integrated into the application and development of the digital gamification promotion strategy of Nanjing Qinhuai Lantern Festival. Firstly, the digital gamification of intangible cultural heritage optimized and enhanced the traditional communication mode, which embodied the educational idea of "education through entertainment". Secondly, the gamification design strategy helped culture spread, and enabled experiencers to better learn and feel the charm and essence of intangible cultural heritage and traditional culture. Thirdly, the technological progress provided more possibilities for the development of intangible cultural heritage games, adding more advantages to game design. Finally, the gamification method enhanced the motivation and behavior potential of the public to actively explore cultural heritage. Understanding the connotation of traditional regional historical skills and carrying them forward, highlighting the regional characteristics and applying digital and interesting game strategies can better empower the inheritance and dissemination of intangible cultural heritage. This process can fully reflect the innovation of design thinking mode and provide some research and practical reference for related scholars and designers in the future.