Abstract
The work aims to construct the strategic design system of design marketing and industrialization, reveal the innovative nature of design to promote the development of productive forces, improve the strategic value and position of design in the industrial chain, solve the core problems in enterprise product building, brand building, performance growth, financing and listing, and drive the integration, innovation and upgrading of "government, enterprise and school".Research was conducted based on interdisciplinary research and exploration of design, fintech, economic management and industrial integration of "agriculture, industry and business". Practice exploration and academic theoretical research achievements of "industry, study and research" of 28 years were condensed. Through research refining and application verification, the core system of design industrialization was constructed.Based on the principles of design marketing and the strategic theory of design industrialization, the core concept and connotation of "listed industry chain, listed boiling device, industry . enterprise IPO strategy design, industry strategy standard 'chip', nebula strategy design and resource system" are put forward and clarified. The strategic design principle of "starting with the end, subdividing the field, focusing on science and technology, casting the soul of culture, and creating incubations in clusters" is summed up. The strategic design method of "top-level strategic standard formulation, scientific and technological product innovation, cultural brand design shaping, and industrial incubation platform construction" is upgraded. The theory and practice system of "design marketing-industrialization-listing chain-IPO strategy-standard" is constructed. It is of guiding significance and strategic value to explore the comprehensive integration and innovative development of "government, industry, university, research, science, education and culture".
Key words
design marketing; industrialization of design; listed industrial chain; industrial "boiler"; IPO strategy design "chip"
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ZHENG Gang-qiang, WANG Bo, LU Jian-bo, WANG Zheng, WANG Chao-wei, LIU Lan-yu, WANG Zhi.
Origin and Development of Design Marketing:From Design Industrialization toConstruction of Listed Industrial Chain Strategy Design System[J]. Packaging Engineering. 2023, 44(2): 9-22 https://doi.org/10.19554/j.cnki.1001-3563.2023.02.002
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