The work aims to define the concept of intelligent household appliances with family characteristics, summarize the family characteristics of intelligent household appliances, construct the family design strategy of intelligent household appliances, discuss how to endow them with a family image, make them different from similar competitive products, form a differentiated corporate image, and enhance the competitiveness of enterprises. Methods of comparison, induction, quantitative research and qualitative research were used to study the family characteristics of intelligent household appliances, summarize the needs of users, and summarize the design direction of family, so as to provide a basis for the design strategy of intelligent appliances with family characteristics. The design of intelligent household appliances with "family" characteristics was carried out from the perspectives of unity strategy and integration strategy. The research on the design strategy of intelligent household appliances with "family" characteristics is realized by refining in two directions:interaction mode and product terminal.