The work aims to explore the reshaping of the value of NFT driven visual communication design and clarify the commercial, communication and artistic value expressed by visual communication design. Starting with the NFT concept and phenomenon supported by blockchain technology, the "right confirmation" and "scarcity" of visual communication design works were analyzed. The path in which design works directly became art collections was defined. The commercial characteristics, communication path and artistic creation attributes of digital art in the new development space were discussed from three aspects. The new value connotation of visual communication design derived therefrom was analyzed. At the same time, the future development trend of NFT digital art collection was prospected. With the help of blockchain encryption technology, the commercial, communication and artistic value of relevant visual communication design works are directly created for NFT. The relationships between traditional art collections and digital art collections, traditional designers and NFT digital artists are undergoing profound changes. At the same time, national conditions and market supervision will also ensure the steady development of digital art collections in a healthy and sustainable direction.