The work aims to explore the influences of traditional cultural symbols on packaging design and its innovative performance. First of all, problems were put forward from the current reality of packaging design demands, The pursuit of packaging design in development direction and in-depth connotation was analyzed with the focus on the possibility of integrating the traditional culture symbols. Then, based on the features of traditional cultural symbols in the aspect of modeling, colour, etc., the ways to integrate traditional cultural symbols into packaging design and its application significance were explored. At last, combined with the extraction of traditional cultural symbols, the selection of design objects, the enrichment of creative techniques and other specific directions, a comprehensive and in-depth analysis and demonstration on the practice and future of the innovative development in the integration of traditional cultural symbols and packaging design. Excavating traditional culture symbols of a new performance contributes to a strong attempt in improving the artistic effect of packaging design. In addition to making overall design effect more unique and highlighted, it also brings the recognition of products to a new level, and promotes the sales of products and the establishment of brands. It is the right development direction and practical path of packaging design.