The work aims to exploring the realistic situation and breakthrough path of Chinese characters integrated into packaging visual design in traditional cultural elements. As a cultural product with Chinese characteristics, Chinese characters have become not only a symbol, but also a unique graphic pattern and a carrier of beauty in thousands of years of inheritance. Incorporating traditional cultural elements represented by Chinese characters into the visual design of packaging can effectively enrich the appearance of packaging and enhance the matching of packaging. Based on the existing form and function of the text information in packaging, the significance and value of Chinese characters in packaging visual design were analyzed. It was of great importance to study the application of Chinese characters in packaging visual design. Then, from the application of Chinese characters in current packaging visual design, shortages in preparation and methods of packaging visual design were summed up. Finally, the specific application of Chinese characters in packaging visual design was explored in combination with many possible directions. Application of Chinese character element in packaging visual design is not only conducive to the long-term development of Chinese character culture, but also conducive to improving the effect of packaging visual design, bringing visual impact to consumers, and promoting the realization of higher level consumption behaviors.