Rural Narrative Design Based on Folk Pattern

LIU Gang, SUN Xiao-li

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (4) : 233-239.

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Packaging Engineering ›› 2023, Vol. 44 ›› Issue (4) : 233-239. DOI: 10.19554/j.cnki.1001-3563.2023.04.028

Rural Narrative Design Based on Folk Pattern

  • LIU Gang, SUN Xiao-li
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Abstract

The work aims to explore the reasons for the digestion and reconstruction of folk pattern in today's rural culture and try to construct a general method of rural narrative design from the evolution of folk pattern, so as to promote the extension and improvement of the path of art design intervention in the countryside. Through fieldwork, case analysis, literature research, and semiotic analysis, the methods used to analyze the reasons of symbol change and digestion in modern design cases of folk pattern were extracted and summarized from the perspective of the historical connotation of folk pattern and their narrative ideas and reconstruction paths in image narration were discussed. Folk pattern is the visual representation of local culture. Through the designer's mining of its cultural, artistic and historical value, as well as the understanding and application of cultural digestion and reconstruction thinking, the folk pattern becomes an important core element of symbolic transmission in rural narrative design and has important enlightenment significance for showing the consciousness of contemporary local cultural design.

Key words

design intervention; folk pattern; local culture; digestion; narrative design

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LIU Gang, SUN Xiao-li. Rural Narrative Design Based on Folk Pattern[J]. Packaging Engineering. 2023, 44(4): 233-239 https://doi.org/10.19554/j.cnki.1001-3563.2023.04.028
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