With the development of the times and technology, the initiative of font design is being released, and the application scenarios of fonts are more diverse and free. In this context, the work aims to take the Chinese character tradition as a reference to summarize the methods and ideas of contemporary font design, so that the tradition and the contemporary era can be interconnected, and the tradition can be reborn in the contemporary era. Looking at the Chinese character tradition from a contemporary perspective, the analysis was carried out combined with the specific font design cases and the methods and concepts of contemporary font design were expounded from six perspectives of restoration classic reproduction ncient and modern integration combination of shape and meaning", "multidimensional visual sense" and "material illusion". Contemporary font design is a design practice in the face of the current era. It constantly undertakes new technological changes and continuously expands the knowledge system of font design. Contemporary font design should not only inherit the excellent Chinese character tradition, but also adapt to the new context of the times, explore and practice font design with new concepts and new thinking, in order to follow the technology development trend of the times and promote the rebirth of Chinese character tradition.