Types, Dimensions and Effects of Service Value Co-creation from the Perspective of Customer Engagement

DING Xiong

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (6) : 25-32.

PDF(2422 KB)
PDF(2422 KB)
Packaging Engineering ›› 2023, Vol. 44 ›› Issue (6) : 25-32. DOI: 10.19554/j.cnki.1001-3563.2023.06.003

Types, Dimensions and Effects of Service Value Co-creation from the Perspective of Customer Engagement

  • DING Xiong
Author information +
History +

Abstract

The work aims to discuss how to realize the process of service value co-creation and how to evaluate the results of co-creation in the context of service design and integrated innovation. From the perspective of customer engagement, according to different degrees of involvement, service co-creation behavior was divided into Participatory Co-creation of "jointly completing tasks", Engaged Co-creation of "establishing long-term relationships" and other co-creation types of "obtaining short-term friendship". At the same time, it was pointed out that Service Value Co-creation was diversified and complex, which could be carried out from three dimensions:cognitive, emotional and behavioral. It was recommended to evaluate the effect of service co-creation from two dimensions of intensity and time. The construction of "Type-Dimension-Effect" research framework for Service Value Co-creation has improved the theoretical basis of the delivery stage in service design, and provided a methodological basis for service designers to reduce the "uncertainty of service experience" through reasonable process and touchpiont design.

Key words

service design; Service Value Co-creation; customer engagement; Type-Dimension-Effect Framework

Cite this article

Download Citations
DING Xiong. Types, Dimensions and Effects of Service Value Co-creation from the Perspective of Customer Engagement[J]. Packaging Engineering. 2023, 44(6): 25-32 https://doi.org/10.19554/j.cnki.1001-3563.2023.06.003
PDF(2422 KB)

Accesses

Citation

Detail

Sections
Recommended

/