Measurement of "Eye-opening" Perception of Visual Symbols Based on Gestalt Psychology

HUANG Wei, WANG Han-han

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (6) : 258-264, 272.

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PDF(1315 KB)
Packaging Engineering ›› 2023, Vol. 44 ›› Issue (6) : 258-264, 272. DOI: 10.19554/j.cnki.1001-3563.2023.06.028

Measurement of "Eye-opening" Perception of Visual Symbols Based on Gestalt Psychology

  • HUANG Wei, WANG Han-han
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Abstract

The work aims to conduct quantitative research to analyze the intuitiveness of design to answer the question that "what kind of graphics are more attractive". The classical point detection paradigm of psychology was adopted to conduct experimental design to measure the "eye-opening" perception of visual symbols. The data results obtained were slightly different between different graphs. But in general, the response time was the shortest when 1/3 of the graphics was missing. That is, when 1/3 of the basic graphics is missing, the graphics recognition is the highest and the recognition is the fastest. The difference between different figures is small, and the judgment is stable. It attracts attention without confusion about the complete form and can have a positive impact on visual symbol design.

Key words

visual symbol; eye-opening theory; Gestalt psychology; point detection paradigm

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HUANG Wei, WANG Han-han. Measurement of "Eye-opening" Perception of Visual Symbols Based on Gestalt Psychology[J]. Packaging Engineering. 2023, 44(6): 258-264, 272 https://doi.org/10.19554/j.cnki.1001-3563.2023.06.028
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