Abstract
metaphorical virtual body. The hyper-real simulated virtual body could not only upgrade the super-real and perfect replica of the real body, but also break through the visual limitations of the real body and form a unique visual spectacle. For the deconstructed and reconstructed virtual body, different meanings were added through different transformation modes to achieve the value extension of the virtual body; the Abstract metaphorical virtual body seemed to be far away from the human body, but it could be replaced by symbolic metaphor to convey rich information of the virtual body to the viewer. The virtual body representation of motion graphics in the digital age is extensive, rich and inclusive, and has become the focus of attention. In the transformation from figurative, mixed, Abstract to de-incarnate body representation, the emphasis is put on the transformation from body aesthetics to visual shock experience under the logical control of digital technology, so as to build a multi-dimensional visual consumption system of interaction between technology and design.
Key words
motion graphic; virtual body; aesthetic turn; digital technology
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GAN Sen-zhong, PAN Tian-yi.
Virtual Body Representation of Motion Graphics[J]. Packaging Engineering. 2023, 44(8): 242-252 https://doi.org/10.19554/j.cnki.1001-3563.2023.08.026
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