Exploration on Experience Design Method of Customized Service Products from A Nonverbal Interaction Perspective

SHI Li-wen, GU Tian-lin, HUANG Yan-qun, LIU Jin-jian

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (10) : 70-78.

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PDF(1952 KB)
Packaging Engineering ›› 2023, Vol. 44 ›› Issue (10) : 70-78. DOI: 10.19554/j.cnki.1001-3563.2023.10.007

Exploration on Experience Design Method of Customized Service Products from A Nonverbal Interaction Perspective

  • SHI Li-wen1, HUANG Yan-qun1, GU Tian-lin2, LIU Jin-jian2
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Abstract

The work aims to explore a new method for user experience design from the user multi-modal behavior in response to the problems of single mode of user experience interaction, high subjectivity in acquiring user needs, and inadequate exploration of potential needs. The multi-modal interaction mode was sorted out. Based on the KANO need model, the subconscious needs able to trigger users' excitement were explored, the user behavior and thinking models were established and the user journey map was drawn, and then the interaction design was applied and verified with the case of the shoe customization platform. Under the perspective of nonverbal interaction, the user mind model and behavior model of the shoe customization platform were established, the user experience map reflecting multi-modal emotional changes was drawn, and finally the nonverbal interaction user experience design standard was proposed. Integrating the nonverbal interaction method into the user's subconscious behavior interaction design can more effectively perceive the user's emotional changes during the use of the product, explore the influence of the interaction environment and other factors on the user's "Perception-Behavior-Experience" design model, and provide a reference for the application of the nonverbal interaction design method in the design of customized service products.

Key words

nonverbal interaction; KANO model; subconscious needs; multi-modal; experience design method

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SHI Li-wen, GU Tian-lin, HUANG Yan-qun, LIU Jin-jian. Exploration on Experience Design Method of Customized Service Products from A Nonverbal Interaction Perspective[J]. Packaging Engineering. 2023, 44(10): 70-78 https://doi.org/10.19554/j.cnki.1001-3563.2023.10.007
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