The work aims to collate and analyze the existing research results related to the evaluation of cultural and creative products, and provide a theoretical basis for further research on the evaluation of cultural and creative products. Literature method and induction method were used to comb and study the evaluation system, evaluation index, evaluation method and technology of cultural and creative products, and on the premise of absorbing the existing achievements, the relevant evaluation research prospects of cultural and creative products were carried out. In the field of evaluation of cultural and creative products, there are the following phenomena and problems:the concepts and methods of interdisciplinary integration are becoming increasingly obvious; the optimization and scientific application of evaluation methods and technologies need to be further improved; the systematic evaluation system still needs to be improved; and the evaluation perspective still needs to be expanded. Based on this, the research and development direction of the original cultural representation evaluation system and method of cultural and creative products is proposed to further improve and expand the related evaluation research of cultural and creative products.