The work aims to solve the problem that existing laser cleaning machine products do not match the tobacco cutting equipment and improve the user's product operation efficiency and use satisfaction. Kano model was used to analyze and extract user needs, get the weight order of need elements, and define the key needs. QFD quality function deployment solved the transformation problem from need to function and obtained the product function elements and corresponding design priority order to guide design deployment. PUGH decision matrix was used to comprehensively evaluate the design output scheme from the perspective of need elements and function elements, and the optimal design scheme was obtained. The integrated model of Kano-QFD-PUGH was mapped to the corresponding design needs by positioning user needs from the perspective of modeling, function and safety and used to guide the output of optimal design scheme of laser cleaning machine. Thus, the final scheme was reasonable in operation, safe and reliable and could meet user needs. The product development process based on the Kano-QFD-PUGH model can improve the extraction accuracy of laser cleaning machine design elements. The scheme effectively solves the matching problem between the laser cleaning machine and the special equipment and verifies the feasibility and guiding role of this method in design practice, which has certain reference value for product development and design optimization research of similar cleaning equipment.