Duality and Brand Design Strategy of Intangible Cultural Heritage Ceramic Projects

ZHOU Dong-mei; FENG Xin-qun

doi:10.19554/j.cnki.1001-3563.2023.10.029

ZHOU Dong-mei, FENG Xin-qun

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (10) : 278-285.

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Packaging Engineering ›› 2023, Vol. 44 ›› Issue (10) : 278-285. DOI: 10.19554/j.cnki.1001-3563.2023.10.029

Duality and Brand Design Strategy of Intangible Cultural Heritage Ceramic Projects

ZHOU Dong-mei, FENG Xin-qun

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ZHOU Dong-mei, FENG Xin-qun. Duality and Brand Design Strategy of Intangible Cultural Heritage Ceramic Projects[J]. Packaging Engineering. 2023, 44(10): 278-285 https://doi.org/10.19554/j.cnki.1001-3563.2023.10.029

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2023-05-20

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