The work aims to explore, design and develop an innovative "intangible cultural heritage" dissemination and inheritance form by combining the current dissemination mode of mainstream media, to show the characteristics of traditional intangible cultural heritage in an all-round and multi-level way while extensively focusing the attention of audiences of all ages. With the diversification of the dissemination methods of "intangible cultural heritage" as a breakthrough, the content of intangible cultural heritage was integrated with game carriers, and the Wuxi Huishan clay figures were select as the practical subjects to study its related theories, analyze its characteristics and development rules, design the game elements with them, and then formulate a more complete design strategy. Based on the core research of "integrating multidisciplinary knowledge, breaking through conventions and presenting traditional culture in a new perspective", the "intangible cultural heritage" can be protected and inherited from an innovative perspective. In conclusion, with Wuxi Huishan clay figures as the matrix, the essence of Chinese traditional culture is explore, and relevant elements are extracted, so as to design an interactive game with the theme of "intangible cultural heritage". During the game, it enhances the immersion and fun, and also promotes the dissemination and inheritance of "intangible cultural heritage