The work aims to examine the current situation of industrial design industry development in Guangdong Province and Jiangsu Province, to enhance the competitiveness of industrial design industry development, and to propose countermeasures for their future development. Through fieldwork, desktop research and interviews, research and data collection on the current situation of industrial design industry development in Guangdong Province and Jiangsu Province were carried out in two dimensions:policy and economy. With the help of comparative methods, the commonalities and similarities between the two provinces' industrial design industry development policies were compared, and the economic GDP indicators, industrial structure and industrial foundation of industrial design industry development in the two provinces were also compared. In the light of the current policy and economic situation of industrial design industry development in the two provinces, corresponding strategies are proposed:in terms of policy, it should guide enterprises to scientifically understand and adopt design life cycle management as a development strategy, focus on building of "design +" industry chain and supply chain, and play the role of various platform services; in terms of economy, it should focus on industrial design to empower industrial clusters, and continuously increase the scale of the industry, transform originality, design power and innovation drive into enterprise competitiveness, and create new services and partnerships.