Analysis on Creative Image of Chinese Design Semantics

SUN Li, CHEN Yong-liang, WU Jian-tao, QIN Zhong-zhi, YU Li-yang, YU Hong-fei, ZHANG Shuo, FENG Xin-yuan

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (14) : 32-40.

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Packaging Engineering ›› 2023, Vol. 44 ›› Issue (14) : 32-40. DOI: 10.19554/j.cnki.1001-3563.2023.14.003

Analysis on Creative Image of Chinese Design Semantics

  • SUN Li1, CHEN Yong-liang2, WU Jian-tao3, QIN Zhong-zhi3, YU Li-yang3, YU Hong-fei3, ZHANG Shuo3, FENG Xin-yuan3
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Abstract

The work aims to analyze the creative image of Chinese design semantics with Yi Jing culture and design semantic theory to explore the common laws of traditional Chinese design language and design culture represented by the creative image and build the creative image system of Chinese design semantics. First of all, the creative image concepts and pedigrees of traditional Chinese design semantics were sorted out. Secondly, based on the concept of philosophical philosophy of Yi Jing, the three stages of image generation, image derivation and image development were proposed. Combined with the design semantic theory, the creative image evolution path of image origin-design semantic representation, imagery mutual evidence-dialectical design semantics, image transition-design semantic metaphorization and image transition-design semantic allusion was put forward, and then the construction of creative image system of Chinese design semantics was completed. Finally, the above system was applied to analyze different design cases. As a result, the evolution and concept of the creative image pedigree of traditional Chinese design semantics were combed, the creative image system of the Chinese design semantic creation was established, and the path of the creative image evolution was proposed. The common laws of traditional Chinese design language and design culture are explored to a certain extent, making a positive exploration for the study of design theoretical systems with Chinese characteristics, Chinese style, and Chinese manner.

Key words

design semantics; design image; creative image; Yi-ology

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SUN Li, CHEN Yong-liang, WU Jian-tao, QIN Zhong-zhi, YU Li-yang, YU Hong-fei, ZHANG Shuo, FENG Xin-yuan. Analysis on Creative Image of Chinese Design Semantics[J]. Packaging Engineering. 2023, 44(14): 32-40 https://doi.org/10.19554/j.cnki.1001-3563.2023.14.003
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