Product Innovation Strategy of Stroller Based on Mash-up and AHP

ZENG Li, DUAN Rui, HU Kang

Packaging Engineering ›› 2023, Vol. 44 ›› Issue (14) : 107-117.

PDF(3925 KB)
PDF(3925 KB)
Packaging Engineering ›› 2023, Vol. 44 ›› Issue (14) : 107-117. DOI: 10.19554/j.cnki.1001-3563.2023.14.011

Product Innovation Strategy of Stroller Based on Mash-up and AHP

  • ZENG Li, DUAN Rui, HU Kang
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Abstract

The work aims to explore the application path of hierarchical analysis method (AHP) in the qualitative analysis process of stroller product design thinking, and design a stroller product that meets the needs of parents and children users under differentiated scenarios, so as to solve the problem of poor adaptability and stability of existing stroller products. Based on the design thinking theory, the qualitative dispersion of creativity was carried out along two logical main lines by the Mash-up method for the main demand points of users, and the data model of the experience level was constructed by AHP at the end of the Mash-up method, and multiple feature values were compared through calculation to filter out the high weight design solutions that met the needs of users to make the convergence of creativity. For the outdoor scenario with complex road surface, the stroller solution with environmental self-adaptation was produced, which enhanced the comfort of the stroller using experience. Finally, the innovation and rationality of the design were verified by the transformation of the utility model patent. The feasibility and rationality of the combination of Mash-up and AHP methods are verified by means of case studies, and the ideas and directions are improved for the innovation of stroller products in multiple scenarios.

Key words

design thinking; stroller products; Mash-up; AHP

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ZENG Li, DUAN Rui, HU Kang. Product Innovation Strategy of Stroller Based on Mash-up and AHP[J]. Packaging Engineering. 2023, 44(14): 107-117 https://doi.org/10.19554/j.cnki.1001-3563.2023.14.011
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