From the perspective of humanities, based on the concept of sustainable development, the work aims to analyze the psychological needs and behavioral responses of consumers to packaging with user groups as the breakthrough point, and explore the design methods of sustainable packaging, so as to improve the recycling rate of consumers for packaging and achieve the purpose of reducing resource waste and protecting the environment. Through Maslow's Hierarchy of Needs, the consumer's acceptance need for packaging was summarized. The "Stimulus-Organism Response" (SOR) theory was introduced to put forward the sustainable use method model of packaging, and make the packaging display throughout its whole life cycle (sales-use-recycling). Through the case of cosmetic packaging improvement design, the method was practiced. The appearance, convenience and operability of packaging affect the perceived structure of users, and then make users produce satisfactory psychology and sustainable use behavior. The design schemes based on this not only meet the needs of business and consumers, but also extend the life cycle of packaging and the sustainable utilization of resources.