the needs into the basic functions of the express box. Next, the basic function was decomposed by FAST function tree, and several sub-functions were obtained and transformed into product design elements by industrial technology. Finally, the form matrix of design elements and user needs was composed by the House of Quality Model, and the priority of design elements of express box was obtained. The methods of AHP, FAST and QFD are used to build the design model of fragile article storage and transportation packaging, which makes up for the shortcomings of the three methods separately, and forms a complete set of innovative design methods, and the design of the goblet express box is taken as an example to verify the practicability of the innovative method.