The traditional gift packaging only provides protection functions, simple patterns and text introduction. The development of AR technology integrates new science and technology with traditional culture, and breaks the limitations of traditional packaging space and vision. The work aims to take the cultural and creative gift packaging of the Asian Games as the research carrier, achieve a program of Asian Games spirit communication and consumers' multi-sensory experience with AR technology and endow the Asian Games gifts both spiritual and material significance. Photoshop, 3DMAX and other software were used to design lotus, the Leifeng Tower, the Three Pools Mirroring the Moon as the representative of the packaging pattern and architectural model of Hangzhou Olympic Sports Center. Taking the Asian Games as the theme, centering on the cultural display and AR interactive experience of the Asian Games culture, cultural and creative products and games, system supporting online appreciation and experience of the AR Asian Games culture, art and scenery was developed. The mobile terminal platform system developed for Asian Games cultural and creative gift packaging integrated AR recognition and 3D registration, model rotation, drag, zoom and other operations, Asian Games cultural landscape display and AR game experience. The new method, technology and packaging design were combined, the Asian Games' "intelligent and green" design concept was applied to the actual product design. AR technology in retaining all the advantages of traditional packaging, better promotes consumers to learn and understand the content of goods, and promotes sales also. In addition, the application of AR technology in innovative expression of the Asian Games cultural gift is significant for the establishment of city brand culture and the promotion of real economic development.