The work aims to conduct a quantitative visual analysis on the literature of museum experience research in China and abroad in order to understand the focus and dynamics of museum experience research at the present stage in an objective and realistic way. The quantitative analysis and qualitative discussion of the core collection of journals in the CNKI core database from 2000 to 2022 and the Web of Science database were conducted with the Citespace visual analysis tool, including the time of publication, Keywordclustering, distribution of publications, discussion of the focus in Chinese and foreign researches, and interpretation of research commonalities and differences. The number of Chinese and foreign museum experience research articles within the search area is rapidly increasing, with Chinese publications mainly in the field of art design and foreign publications in the field of museology research. The research hotspots in China and abroad all involve new media technology, cultural tourism development and audience research, but Chinese research mainly focuses on the application of new media technology in exhibition design, the follow-up investigation of audience experience and the tourist research under the integration of culture and tourism and the foreign research mainly focuses on the creation of leisure and entertainment atmosphere in museums by digital media technology, collective learning experience in museums and the expression of authenticity in museums in cultural tourism.