In order to provide better campus life and further enhance the user experience of campus shared printers, the work aims to propose the design analysis with structural equation modeling (SEM) and kansei engineering (KE) to help designers accurately capture the composite user needs. Firstly, semantic difference method and cluster analysis were used to construct user perceptual imagery space, and morphological analysis and orthogonal test design were adopted to construct product morphological element space, and generate the mapping relationship between user perceptual imagery space and product morphological element space with the help of kansei engineering method to form the design knowledge base. Secondly, the class hierarchy method was applied to obtain perceptual levels and design elements, and then structural equation model was used to generate the mapping relationship between user perceptual imagery space and information category coding space, and the design strategies were obtained according to the model path analysis. Finally, the mapping model of design knowledge and design strategies was formed. The design knowledge and design strategy were used to guide the designer in the design application of the campus shared printer. The effective combination of kansei engineering and structural equation modelling further improves the design research of campus shared printers and provides some theoretical reference for the design of related user experiences.