The work aims to propose an innovative graphic scheme of Xiangxi Miao embroidery patterns based on digital means to protect and inherit the intangible cultural heritage resources of the Miaos in Xiangxi, and enhance the economic value of the local cultural industry, so as to promote the industrial transformation of the traditional skills of Xiangxi Miao embroidery, and adapt to the current economic and social development and the transformation of consumer demand. Typical patterns of Xiangxi Miao embroidery were analyzed, the core element features were extracted, and the shape grammar and style transfer algorithm were used to study the figure design. The combination of digital means and the creation of Xiangxi Miao embroidery patterns could quickly derive innovative texture graphics that not only met the needs of contemporary aesthetics but also inherited the characteristics of traditional national culture. The organic combination of digital technology and innovative redesign of Xiangxi Miao embroidery patterns not only ensures the self-renewal of Miao embroidery patterns, but also improves the creative efficiency of pattern design, and thus expands the transmission channels and media of Xiangxi Miao embroidery culture and improves the cultural and economic value of local Miao embroidery cultural and creative products.