The work aims to focus on the reproduction of cultural value of Dunhuang cultural and creative products in the new context, discuss design strategies to integrate products into the daily lives of youths, and stimulate the potential of Dunhuang art in cultural and creative design. Dunhuang cultural and creative products and youth's group were surveyed. Combined with the research on youth two-dimensional culture and flying Apsaras image, the double diamond model theory was used to analyze the explanation context of design issues and the solution context of future product interaction pattern, to explore the design strategy of cultural and creative products on Dunhuang artistic images. In the problem context, the user's behavior and art image cognition were observed to define the core cultural and creative concept. In the solution context, the cultural value and spiritual meaning of art image were reviewed to empower the prototyping productd, and put forward a passionate cultural and creative design strategy showing the new interactive mode. This paper proposes a cultural and creative design strategy for youth that is full of the spirit of the times. Namely, the spirit of Dunhuang art image should be embodied in the interactive experience of product innovation, and the strategy should focus on the youth culture and behavior mode of Chinese features, to develop tailor-made Dunhuang cultural and creative design solution.